Simplified Clinical Data Systems delivers world-class clinical trial software as a service (SaaS) to medical device companies, life sciences, biopharmaceutical leaders, and universities and teaching hospitals throughout the United States and across the globe. Simplified’s flagship product, Clinical Discovery Platform (CDP), is an intuitive, regulatory-compliant cloud computing solution with a 98% user satisfaction rating. CPD is intentionally designed to reduce clinical data collection and management costs; increase clinical trial data collection, processing, and analysis speeds; and ultimately aims to maximize clinical trial results and improve patient care, outcomes, and quality of life.
DARCI Creative helped Simplified elevate its brand and web presence to effectively reflect its business today and meets its growth goals over time. Their new custom website is built on WordPress using ACF and emphasizes their story, technology, solutions, and service offerings; testimonials and case studies; industries served and partnership programs offered; and career opportunities. Everything is accessible through an intuitive main menu and footer menu structure and content sitewide is driven by a dedicated keyword strategy executed through H1 and H2 tags, meta descriptions, image alt tags, and internally linked hub+spoke CTAs. The site additionally features targeted and integrated smart forms designed to serve specific audiences at specific points in the sales funnel; integrated Google Analytics, Tag Manager, and Search Console; security enhancements; and maybe our favorite part three custom animation-based videos produced entirely by DARCI’s video and media production team.