Video is a rising phenomenon that the world just can’t seem to get enough of. Our busy lives and decreasing attention spans (first world problems) has led to a hunger for fast, “snackable” forms of content that will both inform and entertain. And – you guessed it – video is the pièce de résistance that satisfies that hunger.
Video has this power over us that stops us from scrolling on by. It’s inherently engaging, bringing life to what would otherwise be a black-and-white read. Simply put, it’s easy to digest, and there’s something about it that makes it difficult to pull our eyes away.
It makes sense, then, that so many marketers have tagged on to the trend as part of their overall marketing strategy. What better way to reach consumers and keep those potential leads engaged than producing creative pieces of content that reflect your brand?
Now think about your brand. How could you tie in video advertising to cut through the clutter? Maybe for your business, it means a 30 second commercial or a series of client testimonials. Maybe it’s a glimpse behind the scenes at your studio, office – wherever the magic happens.
Give it a try and weave different types of video into your marketing strategy. You’ll find that not only will you see the success of video creating engagement and driving folks toward your business – you’ll also have a lot of fun in the creation process.
DARCI Creative
Total Brand Agency
