Few things can compare to the thrill of preparing to open a new business. It’s exhilarating, it’s nerve-wracking. Quite frankly, it’s exhausting. The decisions to make, the to-do lists to cross off – sometimes you just need a boost.
Take a hint from our savvy clients who opened a yoga studio in Portsmouth. The dynamic duo was courageous and smart. They knew they needed a strong marketing strategy, and lucky for us, they weren’t afraid to invest in marketing. They already saw the value in it, and knew they had to find a way to distinguish themselves with memorable branding.
These clients wanted to market themselves as a welcoming, non-assuming yoga studio – one that catered to every level of yoga practice, regardless of body type or physical ability. Our solution? A strategy centered on the universality of yoga, targeting individuals new to the practice. We developed the positioning line Yoga for Every Body, and we wove this branded message into all of our promotional efforts. We created a video campaign highlighting the benefits of yoga with a Student Special, and a virtual yoga program for travelers or new moms looking to begin their practice without the time to attend a scheduled studio class.
The results of these efforts were incredibly positive. In the first year of business alone, our clients saw an impressive 75% growth as new members continued to fill up the studio space. What began as a Portsmouth studio in 2011 soon expanded to a second location, and before they knew it, they became the fastest growing yoga studio on the Seacoast. Now that’s branding power.
Darci Knowles
DARCI Creative
Owner/Creative Director
