There’s no avoiding it – we live in a digital world. And if you aren’t leveraging the power of digital marketing, you’re likely missing the opportunity to create a network of followers – of your people, the ones who “get” you – and meet them where they are.
Because they are on the internet.
If you don’t think you need a website, this one’s for you.
The Millennial Market. Without having any kind of presence online, the younger demographic will either a) simply not find your business or b) hesitate to trust the credibility and professionalism of your brand. Of consumers between the age of 25 and 34, 67% have made an online purchase on their mobile device, compared to 19% of users between the age of 55 and 64. These consumers will likely establish relationships with other businesses online over you. In a nutshell: you’re missing out.
Trust. Consumer age aside, having a website connotes trust and value. Think about yourself as a consumer. How do you make a purchase? What kind of research do you undertake before purchasing a product or service? Your website is your storefront. A clean, beautiful one will invite users to learn more, building the trust you need to convert leads into customers (potentially life-long ones).
A Glimpse Into the Future. Maybe you’ve been in business for 25 years and, up until now, your website as been little more than a one-page placeholder. So you think to yourself, “I haven’t needed a website before, so why now?” Our answer: the future is now. In today’s world, a website has the same value as a business card (which is still useful by the way!). It’s not an option anymore; it’s a necessity.
Information Age. In an age where information is readily available at our fingertips, we’re curious – and we want that curiosity instantly satiated. If your business offers a product or service that consumers will value (and that’s the goal, right?), you want to be visible when they begin to “shop” online. Your website is the first step in the sales process—and it works for you 24/7, 365 days of the year.
Darci Knowles
DARCI Creative
Owner & Creative Director
