Brand Development
Your Brand is your promise. When we sit down for a consultation, we’ll analyze what’s working and what isn’t in terms of how effectively you’re gathering and attracting the right audience. In these days of massive fragmentation and moving targets, your Brand is more important than ever. And the truth is, the power of a company comes from the power of its Brand – not the other way around. Great branding utilizes strategic design + an on point positioning line, and that is one of our specialties.
The Details
Strategy
Having a strong strategy behind your brand involves asking these questions: Who am I/are we? What is my promise to my customers? and, What are my competitors doing?
- Industry research
- Competitive analysis
- Target personas
Development
The process here is one of listening. At DARCI we ask a lot of questions and listen well to your answers. That’s where the magic begins. We work on color palette, positioning and visual design to capture what makes you, uniquely you.
- Positioning Lines
- Core messaging
- Logo design
- Style guidelines
Collateral
A brand can get diluted if it starts to morph from its original beauty when applied to a range of communications tools. Don’t make that mistake: follow the brand guidelines and hire a designer if you need to. Consistency is key.
- Business cards
- Signage & graphics
- Packaging
- Event booths
- Presentations (PPT)
- Social graphics
- Company videos
- Company photography
- + More
Creative Campaigns: The Backbone of a Solid Integrated Marketing Plan
A creative campaign is a short-term marketing initiative designed to meet a specific business goal, whether that’s a brand awareness campaign, the launch of a new product or service, or a solution that addresses a customer pain point. The key is a unified message that will make your audience take notice and take action.
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